Story-first website design
Your story, told through your website
I build websites around what you stand for — not templates. First I learn who you serve, what you promise them, and the story only you can tell.
- You
- At the center of every project
- Story
- Before pixels and code
- Trust
- What your customers need to feel
Approach
I start with your customers, not your homepage
Every business has a reason someone chooses them over everyone else. That's your value proposition — and it deserves to be felt the moment someone lands on your site.
Before I touch layout or color, I listen. What do you believe in? Who are you really trying to help? What would you want a stranger to understand about you in thirty seconds?
The websites I build aren't decoration. They're how you show up for the people who need you — honest, clear, and true to who you are.
Your customers come first
I map what matters to the people you serve, so every page answers the question: why should they trust you?
Built on your values
Design choices follow what you stand for — not trends. If care is your edge, the site should feel human. If precision is, it should feel exact.
Your story, front and center
Founder journeys, origin moments, the work you're proud of — woven in so visitors feel like they know you before they reach out.
What I do
Websites that sound like you
I don't hand you a template and call it done. Every project starts with understanding your customers and the story you want them to hear.
Story-led marketing sites
Homepages and landing pages that lead with why you exist — then guide visitors toward the one action that matters most.
Value proposition clarity
I help you articulate what you offer your customers in plain language, then structure the site so that message lands on every scroll.
Values-based design
Typography, tone, imagery, and layout chosen to reflect who you are — so the site feels like an extension of your team, not a stock theme.
Redesigns with soul
Stuck with a site that doesn't sound like you? I rebuild around your current story and values while keeping what already works.
Process
How we'll work together
No mystery phases or jargon. Just a clear path from your story to a site your customers can believe in.
- 01
Listen
We talk about your business, your customers, and what you want them to feel. I ask about your values, your wins, and the story behind why you do this.
- 02
Clarify
Together we sharpen your value proposition — what you uniquely offer the people you serve — and decide how the site should express it.
- 03
Shape
Wireframes and design rooted in your story. You review at every step so the site feels like yours long before launch day.
- 04
Launch
I build it clean and fast, walk you through the handoff, and make sure you're confident telling your story online.
Work
Stories I've helped tell
Each project started with a conversation about values, customers, and what needed to change. These are placeholders — yours could be next.
- Professional services
Northline Legal
Trust-first story for anxious first-time clients
- Local retail
Bloom & Co.
Family-owned narrative woven through every page
- B2B advisory
Atlas Consulting
Clear value prop for teams drowning in options
Investment
Packages built around your story
Every engagement includes time to understand your values and your customers. We'll scope the right fit on a short call.
Story
from $2,500
For founders and small teams ready to show who they really are online.
- Story & values discovery session
- Up to 5 pages
- Value proposition workshop
- Mobile-responsive design
- 2 revision rounds
- Most chosen
Growth
from $5,500
For businesses with more to say — and customers who need to hear it.
- Everything in Story
- Up to 12 pages + CMS
- Customer journey mapping
- Case studies & testimonials layout
- 30 days post-launch support
Partnership
Let's talk
Ongoing work, complex builds, or a brand that needs room to breathe.
- Custom scope & timeline
- E-commerce & integrations
- Content strategy support
- Iterative story refinement
- Dedicated collaboration
Contact
I'd love to hear your story
Tell me about your business, who you serve, and what you wish people understood about you. I'll reply within a day — no pitch deck, no pressure.
Prefer email?hello@abbox.studio